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BlueConic

on Mon, 09/26/2016 - 19:40

BlueConic is a marketing platform that harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem. BlueConic was founded in 2010, and is headquartered in Boston with offices in Europe. More than 90 brands currently leverage the platform to drive cross sell and up sell initiatives, increase conversions, and decrease waste to grow incremental sales and revenue, including Volvo, The Boston Globe, PetPlan, ING and Ahold.

Initial investment date: 
2014
Company status: 
Operating